Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Search Engine Marketing (SEM) is a type of digital marketing that involves promoting websites by increasing their visibility on search engine results pages through paid advertising. Essentially, SEM involves creating and running ads on search engines like Google, Bing, or Yahoo, which appear at the top or bottom of search results when a user types in a specific query or keyword.
The goal of SEM is to drive more traffic to a website and increase conversions. SEM typically involves paying for clicks on ads, also known as pay-per-click (PPC) advertising. The cost of the ad depends on the competitiveness of the keyword and the bid made by the advertiser.
SEM is an effective way to get immediate visibility for a website, especially for businesses that are just starting out or have a new product or service to promote. It's also an effective way to target specific audiences based on location, interests, and behavior.
However, it's important to note that SEM requires careful planning and management to ensure that ads are reaching the right audience and generating a positive return on investment (ROI). That's why it's often recommended to work with a digital marketing agency or expert to manage SEM campaigns and ensure optimal results.